Sallyzara aka Sally Littlefair Zarafonetis has worked as a Marketing professional with for-profit and non-profit companies for the past twenty five years. Sally focuses her services on helping businesses grow.  Her specialty is in helping non profit organizations and travel and tourism businesses.  Services include branding studies, communications, public relations and special events with an emphasis on diversity initiatives to help organizations establish new target markets.

Sally was formerly the  Marketing Director for Frederik Meijer Gardens & Sculpture Park in Grand Rapids, Michigan.  She helped launch the Gardens in its earliest stages and increased its awareness and notoriety worldwide over a 12 year timeframe.

While working with Meijer Gardens, Sally collaborated with local, state and national organizations to help grow tourism for the state of Michigan.  She participated on the Steering Committee for Michigan’s West Coast led by the Grand Rapids/Kent County Convention and Visitor’s Bureau and served on the Board of the West Michigan Tourist Association.  

Sally’s longer term work history includes ownership of  Sally Littlefair Productions, an audio visual marketing firm, Marketing Director for the United Way of Kent County, and International Marketing Research Specialist for Amway Corporation.  

Current Clients include: